By 2024, the software automation testing market will be worth over USD 28.8 billion globally. Selenium will be one of the key contributors to this growth story. So, what is Selenium? Nearly every enterprise with a successful test automation strategy in place for their digital enterprise ecosystem will be aware of the top automation platforms in the market for automation testing. Selenium will occupy the top spot in terms of platform preferences in most cases. However, as with most software platforms, implementing a test automation strategy with Selenium is not without its fair share of challenges. Enterprises need to be aware of these challenges and the means to mitigate them. To know why Selenium testing is successful, it is crucial to understand the challenges in Selenium automation and the best practices to minimize or eliminate challenges.